Balance is a multifaceted project consisting of talks, events, and resources curated by The Hub for creatives. The brainchild of Julia Payne, it aims to support those struggling with both mental and monetary stresses and offers valuable advice and resources for business owners and freelancers.
We were asked by The Hub to create an identity for Balance, along with a series of digital assets to promote the initial talks and events.
Over time, the project developed into its own full, standalone website. Users sign up for access to curated content covering Balances’ two key areas of focus; Balancing your Mind, and Balancing your Books.
We created a custom page builder system to allow the client to construct their own content libraries, enabling easy editing complete with resources and downloads, alongside audio and visual media. In 2021, the program’s founder, Julia Payne, won the IPSE Wellbeing Award for her work on Balance for raising mental health and wellbeing awareness in the freelance communities.