The Digital Culture Compass is composed of two elements, the Digital Culture Charter – which outlines digital best practises for organisations in the UK – and the Tracker, an online tool helping organisations understand how they are doing in every area covered by the Charter.
The Digital Culture Charter is a guide for all cultural organisations in the UK using, or planning to use, digital content, services, experiences, data, systems or technologies as part of their work. The Charter is designed so organisations’ leaders – directors, trustees or senior managers – can make and communicate a commitment to approaching digital activities in ways that are led by core values, centred on people’s needs and responsive to change.
The Tracker is a comprehensive and detailed self-assessment tool divided into a number of sections covering all areas of digital culture. It is targeted towards the arts, culture and heritage sectors with the aim being to help improve digital activities and bring organisations into the digital age, in a steady and informative manner. The hopes being that organisations will refer back to the tool year after year to keep track of how they are managing their digital presence and find areas in which they could improve on.