The brand kicked off with a workshop to establish the core requirement of the new identity and its scope of application. Once a basic logo was agreed by the board, we extended the application to include print and digital assets, before moving onto the website itself.
We worked closely with DFCs team members who –like most clients– had individual requirements of their own. Easy editability was key for those maintaining the site, while others required a user dashboard for easily tracking member subscriptions and payments. Accessibility and diversity were also key components and we worked with the DFCs members to ensure search features and profiles were optimised for inclusion.
Built in WordPress, we created an easy-to-manage site using pre-defined page building blocks, ensuring the clients would be able to easily maintain and update content when needed. We integrated Stripe payment gateways and used MemberPress Pro as a basis for the subscription system, with an added donation feature on the side.
The website went live in time for the launch event, which took place at Sheffield Docfest in June 2023. In addition to the brand and website work, we created a number of printed advertising and digital promotional assets and templates in the lead-up to the launch.
If you want to learn more about the DFC, what they stand for and how they’re helping to shape UK Documentary, visit the website below:
We’re absolutely delighted with our brand identities, our new websites are fantastic and we’ve had tonnes of positive feedback from our user communities.