We start by identifying why you do what you do. What drives it? What are your key values? What is your ultimate mission?
Define what you do and how you do it better than the rest. Who else is out there? What can we learn from them? What makes you different?
Defining your core demographics, their wants and needs, and identifying their pain points.
Articulating your ‘why’, ‘what’ and ‘who’. How do we communicate effectively with your audience? What tools can we utilise?
Bringing it all together
Following our workshops, we compile our findings into a brand write-up and use it to navigate subsequent work.
How you apply your brand and continue to develop supporting assets is critical to ensure future brand expression and communications are consistent and support the brand identity that has been created. Even the most meticulously crafted brands can go off the rails if not given careful consideration when being applied. Brand guidelines enable clients to have a clear, universal language for their brand application ensuring consistency across your internal team and partners. Brand guidelines can be customised to client needs and budgets. These can vary from short documents covering the essentials through to documents that cover all elements of the brand from tone of voice and image guidance to full application guidance.